How to Authenticate a Rolex

Authenticating a Rolex watch is essential to ensure that you're purchasing a genuine timepiece, as Rolex watches are often counterfeited due to their high value and popularity. To authenticate a Rolex, follow these steps:

Find a Reputable Dealer:

Begin your search by purchasing from an authorized Rolex dealer, such as Oscar Stone NYC, or a trusted and reputable seller. This is your surefire path to securing an authentic Rolex.

Crown Etching:

Examine the Rolex crown logo etched on the crystal at the 6 o'clock position. On authentic Rolex watches, it's usually very small and hard to see without a magnifying glass. Counterfeits may have a more prominent and easily visible logo.

Markings Inside The Bezels:

The Rolex brand name should be distinctly inscribed on both sides. This practice began in 2005.

Serial and Model Numbers:

Rolex engraves a unique serial number between the lugs on the side of the case at the 6 o'clock position and the model number at the 12 o'clock position. Check these numbers, and make sure they are clear, evenly spaced, and correctly aligned.


If possible, have the watch opened by a professional to inspect the movement. Rolex movements are renowned for their precision and quality. Counterfeit watches often have inferior movements.

Inspect the Caseback:

Authentic Rolex watches have plain, smooth case backs. If you see a clear, transparent case back (excluding some vintage models and certain special editions), it's likely a fake.

Watch the following video for more details on how to spot a fake Rolex watch. 


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